Coursera
Coursera's consumer affiliate program lets approved publishers promote more than 4,000 courses and Specializations, along with eligible Professional Certificates and Coursera Plus subscriptions. Coursera provides custom banners, text links, weekly affiliate newsletters, a daily-updated product merchandiser field, and Impact tracking links. The official page describes the program as free to join and says affiliates can earn up to 45% on eligible purchases.
Overview
Commission & Conversion Tracking
How Coursera calculates commissions and tracks conversions.
- Commission plans
- Multiple commission options available: 15.0% one-time (Standard Commission), 10.0% one-time (Impact B2C Listing). Select the plan that aligns with your promotional strategy.
Tracking
Attribution model | Last qualified click |
Tracking method | Impact tracking links and browser-based cookie attribution |
Cookie duration | 30 days |
Promotional Tools and Resources
Materials and resources provided to support your promotion efforts
BANNERS | Yes |
TEXT LINKS | Yes |
SUPPORTS DEEP LINKING | Yes |
- More info about marketing materials
- Custom Coursera banners, Text links, Impact tracking links, Daily-updated product merchandiser field, Weekly affiliate newsletters, Access to more than 4,000 courses and Specializations for promotion, Potential use of an affiliate's own promotional format, subject to program terms, Performance bonuses, with the formula not publicly specified
Program Rules, Approval and Restrictions
Guidelines and limitations you need to follow when promoting Coursera
SOCIAL MEDIA ALLOWED | |
EMAIL MARKETING ALLOWED | |
PPC ALLOWED | |
Trademark Bidding | |
GEOGRAPHIC RESTRICTIONS | No specific country prohibition is stated in the available official affiliate-page material. Coursera describes a global platform, but product availability, tax treatment, payment eligibility, and local advertising rules may vary by country. Confirm geographic eligibility in Impact before applying or targeting a market. |
COUPON SITE ALLOWED |
- Approval process
- Manual or conditional approval through impact approval. Applicants must apply through Impact and comply with the Coursera affiliate offer terms. The official page describes joining as fast, easy, and free, but does not publish a minimum audience size, minimum traffic level, website-age requirement, or detailed editorial criteria.
- Other restrictions
- Affiliates must use qualified tracking links for attribution, accurately describe eligible Coursera products, and avoid claiming commissions for excluded products. The official page requires attention to the 30-day window, last-qualified-click attribution, and first-month-only subscription commissions. Degrees and Certificate purchases are stated as excluded in one disclosure, while Professional Certificates are listed as eligible elsewhere, so publishers must verify the specific Impact offer.
Payouts and Payment Methods
How earnings are paid out and which methods are supported
Payment frequency | Net30 |
Payout currency | USD |
Minimum threshold | $20 |
- More payout info
- Coursera's official affiliate page specifies eligible purchases, a 30-day attribution window, last-qualified-click attribution, and product exclusions. It does not publicly state payout method, payment threshold, payment frequency, or settlement terms.
Payout methods
Coursera overview
- Company
- Pricing model
- Subscription / Freemium
- App types
SUPPORTED PLATFORMS
Impact Overview
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