Question
Why would a business choose Affiliate Software over an Affiliate Network?
Affiliate Software provides greater control, brand consistency, and often lower costs at scale.
Businesses typically choose Affiliate Software for several reasons: 1) **Greater Control** over the program rules and affiliate experience. 2) **Lower Fees** by avoiding the transaction costs charged by Networks. 3) **Direct Relationship** with partners, which is ideal for SaaS companies or those with strong existing customer bases they want to convert into affiliates. It's often chosen for running a *Self-Managed Program*.