Question
What's the difference between an Affiliate Network and Affiliate Software?
Networks provide a marketplace; Software provides tools for self-management.
An **Affiliate Network** (like CJ or Impact) offers both the tracking technology and a large, established marketplace of affiliates. **Affiliate Software** (like FirstPromoter or Tapfiliate) offers only the tracking technology, allowing a company to run a private program. With Software, the company must handle recruitment itself, offering more control and often lower transaction fees.