Question
What's the difference between cookie duration and conversion window?
Cookie duration is how long the identifier persists; the conversion window is how long conversions can be credited.
Cookie duration controls how long the referral identifier (cookie) stays on a user’s device (e.g., 30–90 days). The conversion window (attribution window) defines how long after a click or view a conversion can still be credited to the affiliate (e.g., 7 or 30 days; view‑through is often shorter). A cookie can still exist after the conversion window closes—if the conversion happens after the window, it won’t be credited, even though the cookie remains.