Ancestry

Access billions of historical records, census data, and DNA analysis to build, research, and collaborate on family trees. Includes photographs and user-contributed information.

The Ancestry affiliate program allows publishers to earn commissions by promoting Ancestry DNA products and subscriptions. Affiliates can monetize content by helping people discover their family history, with creative support and tracking tools provided by Ancestry and Impact. The program is available for US, Canada, UK, and Australia markets, covering both Ancestry.com subscriptions and AncestryDNA sales.

Overview

Network / Platform

Company: Ancestry

Validated: —

Program information: Learn more ↗

1of8•8 screenshots

Commission & Conversion Tracking

How Ancestry calculates commissions and tracks conversions.

Commission plans: Earn 20.0% one-time commission on referred purchases. Payment is made once per successful referral.

Standard Commission

Earn up to 20% commission on qualifying sales of subscriptions and DNA kits.

One-time

20%

Percentage

Tracking

Attribution model	Last-click
Tracking method	Cookies (set by Impact for click-to-sale attribution), with tracking dashboard in Impact
Cookie duration	30 days

Promotional Tools and Resources

Materials and resources provided to support your promotion efforts

BANNERS	Yes
TEXT LINKS	Yes
SUPPORTS DEEP LINKING	Yes

More info about marketing materials: Creative assets (banners, text links), seasonal promotional creative, email templates; all accessible via the Impact affiliate dashboard upon approval

Program Rules, Approval and Restrictions

Guidelines and limitations you need to follow when promoting Ancestry

SOCIAL MEDIA ALLOWED	Yes
EMAIL MARKETING ALLOWED	Yes
PPC ALLOWED
Trademark Bidding	No
GEOGRAPHIC RESTRICTIONS	Only allowed to market in US, Canada, UK, and Australia
COUPON SITE ALLOWED	No
TRAFFIC MINIMUMS	Not explicitly disclosed; must have established, content-rich site for approval

Approval process: Manual approval that usually takes 1-2 days. Website required — Website or channel focused on genealogy, DNA, or adjacent niches; original content; traffic presence; policy compliance; must apply via Impact

Other restrictions: No explicit, religious, or political content; no incentive models or non-original aggregator sites; full list in Impact program terms

Payouts and Payment Methods

How earnings are paid out and which methods are supported

Payment frequency	Monthly
Payout currency	USD
Minimum threshold	$0

More payout info: Commissions paid monthly by Impact; must reach payment threshold (generally $0/no minimum). See Impact’s affiliate payment policy for payout timeline details (typically Net 30).; Schedule: Monthly, generally Net 30 (payout occurs 30 days after month end, via Impact)